How to Build an Online ‘Cult’ of Customers

It’s amazing what people will do for you–if you ask. Speaking at Inc.’s 2013 GrowCo conference in New Orleans, Baratunde Thurston shared tips on how businesses can use personal stories online to attract customers, motivate friends and customers, and ultimately drive business results. The comedian, founder of social media consultancy Cultivated Wit, and author of …

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Question: How To Market Our Business

This is an excellent question. What is your mission for your business, product, service or even your current project. We’ve had to dig deeper to define the mission of iDefine TV. It may evolve or pivot along the way, however, at this very moment out mission is to help 1,000 entrepreneurs, small businesses to non-profits …

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How to Evaluate a Market Strategy

Are you challenged with your marketing? Have you been asking yourself, “How do I market my business?” or “How do I market my product?” It could be something as simple as semantics. Here’s an article that shares seven characteristics of market strategies actually generate sales. Every firm has something that it calls a market strategy. …

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Broadcasters worry about ‘Zero TV’ homes

  Some people have had it with TV. They’ve had enough of the 100-plus channel universe. They don’t like timing their lives around network show schedules. They’re tired of $100-plus monthly bills. RYAN NAKASHIMA AP Business Writer LOS ANGELES —Some people have had it with TV. They’ve had enough of the 100-plus channel universe. …

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Insider on How to Get on Shark Tank With Barbara Corcoran

Shark Tank…. If you’re an entrepreneur and have not tuned into one episode of Shark Tank, then I suggest that you start, this Friday at 9PM EST.  Either you love it or you don’t. I simply love it. At the end of the day you can walk away learning something. Like all things for me, …

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Crucial Part of a Productive Day? A Nap

Who couldn’t use a nap in the middle of the day to keep them going? Couldn’t that extra boost in energy take your day to another level? I don’t know about you, I have to believe a nap is a powerful source that makes a positive impact on a day toward getting more things accomplished. …

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Jay-Z Launches Sports Agency

Latest news in entrepreneurship is Jay-Z (Shawn Carter) has stepped into a new business venture. He has launched a sports agency and goes big like he normally does right out of the gate by signing MLB Robinson Cano with the Yankees.  Check out the video below and hear MLB Hall-of-Famer Reggie Jackson thoughts on Jay-Z’s …

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Nielsen Adjusts Its Ratings to Add Web-Linked TVs

For media executives, there may be nothing worse than a viewer or listener who is not counted. On Thursday, in a move that might help ease those concerns, Nielsen said that it would start considering Americans who have spurned cable, but who have a television set hooked up to the Internet, as “television households,” potentially …

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INFOGRAPHIC: TV Viewers Statistics

Here are some interesting statistics on where people are actually watching the vast majority of their videos and their entertainment. The statistics in this infograph, just might shock you. We’d love to hear your thoughts on it and how, if any, has changed your ideas and ideas on marketing your business or projects. ** Click …

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Advertisers Are Still Missing the Mark With Online Video

Are you one of the millions with videos on YouTube? Hey! I know I am and have been for many years. Here’s a great article that addresses a few pivotal elements that many video creators are missing. It’s seen quite often where it’s all about selling with zero content or all content with no call …

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