It starts with the name… the name of your business. It’s start of a company’s brand. Too often we’ve all come across a business that totally missed the boat. Either their company name isn’t easy to remember, difficult to spell, or simply doesn’t define the business. Tune in to hear what Max Hoat, co-founder of Livestream, as he shares his story on developing the right name for their now successful company. We would love to hear your thoughts.
Your Start-up Name Matters (A Lot)
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company’s name to drive (or impede) growth.