5 Roles of a CEO: Leadership Roles and Responsibilities

Jim Schleckser of the Inc. CEO Project discusses the 5 roles that a CEO undertakes: Architect (designing the business), Engineer (creating processes and systems), Coach (managing people and performance), Player (doing the actual work) and Learner (taking part in professional development and education). He advises CEOs should spend more time in high “leverage” roles — …

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A Chance to Win $50,000 and Mentorship….

There are few social entrepreneurs more well-known than TOMS founder Blake Mycoskie. He wants to change that. Kicking in $50,000 and his mentorship, Mycoskie has teamed up with global-community platform GOOD for the Start Something That Matters Challenge, which is named for the fund that’s fronting the award. Looking for the next change-maker, the contest is asking social entrepreneurs to …

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How to Evaluate a Market Strategy

Are you challenged with your marketing? Have you been asking yourself, “How do I market my business?” or “How do I market my product?” It could be something as simple as semantics. Here’s an article that shares seven characteristics of market strategies actually generate sales. Every firm has something that it calls a market strategy. …

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Most U.S. Consumers Prefer TV Ads To Online; “Annoyed” Online Ads

Wow! Reading through some emails and this title grabbed my attention: Online Ad Survey: Most U.S. Consumers “Annoyed” Online Ads; Prefer TV Ads To Online; Want Social Media Dislike Button; And Reckon Most Marketing Is “A Bunch Of B.S.” So I jumped over to check out the article to see why most U.S. Consumers prefer …

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