How to Build an Online ‘Cult’ of Customers

It’s amazing what people will do for you–if you ask. Speaking at Inc.’s 2013 GrowCo conference in New Orleans, Baratunde Thurston shared tips on how businesses can use personal stories online to attract customers, motivate friends and customers, and ultimately drive business results. The comedian, founder of social media consultancy Cultivated Wit, and author of …

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Question: How To Market Our Business

This is an excellent question. What is your mission for your business, product, service or even your current project. We’ve had to dig deeper to define the mission of iDefine TV. It may evolve or pivot along the way, however, at this very moment out mission is to help 1,000 entrepreneurs, small businesses to non-profits …

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How to Evaluate a Market Strategy

Are you challenged with your marketing? Have you been asking yourself, “How do I market my business?” or “How do I market my product?” It could be something as simple as semantics. Here’s an article that shares seven characteristics of market strategies actually generate sales. Every firm has something that it calls a market strategy. …

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Advertisers Are Still Missing the Mark With Online Video

Are you one of the millions with videos on YouTube? Hey! I know I am and have been for many years. Here’s a great article that addresses a few pivotal elements that many video creators are missing. It’s seen quite often where it’s all about selling with zero content or all content with no call …

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