Nielsen Adjusts Its Ratings to Add Web-Linked TVs

For media executives, there may be nothing worse than a viewer or listener who is not counted. On Thursday, in a move that might help ease those concerns, Nielsen said that it would start considering Americans who have spurned cable, but who have a television set hooked up to the Internet, as “television households,” potentially …

Read moreNielsen Adjusts Its Ratings to Add Web-Linked TVs

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