Question: How To Market Our Business

This is an excellent question. What is your mission for your business, product, service or even your current project. We’ve had to dig deeper to define the mission of iDefine TV. It may evolve or pivot along the way, however, at this very moment out mission is to help 1,000 entrepreneurs, small businesses to non-profits to expand their reach, their exposure, and their message by the end of 2013. It’s a lofty mission and it’s attainable. Take a moment to read this article. You’ll be glad you did…. guarantee!

What’s Your Mission?

What is your mission?If you don’t know what your mission is, all the charm in the world won’t inspire people to follow you.

Passion and charisma might make you more fun to work for (at least, for a while), but they alone can’t make you the kind of leader everyone wants to follow. For that, you need a strategy made of more lasting stuff.

To identify that elusive stuff, Jeff Haden talked with Jim Whitehurst, president and CEO of the $1.1 billion open-source software company Red Hat. Before joining Red Hat, White­hurst was the COO of Delta Airlines as it emerged from bankruptcy.

Most people who are widely considered to be great leaders are also seen as highly charismatic.
Possibly so, but charisma goes only so far, especially if you’re leading a big company. As an employee, I can get inspired by a great session with my boss, but that quickly wears off, and a few weeks later, I forget why I’m getting out of bed.
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